The Editorial Structure of Mass Media: Tradition and Modernity
Download paperPhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.v.vyrkovsky@gmail.comSection: Media Economics
In response to the introduction of new technologies, mass media have to modify the traditional methods and forms of their operation. First and foremost, media researchers focus on content, its distribution and forms of interaction between mass media and the audience while the issue of mass media’s structural adaptation to new realities remains largely neglected, although its is hard to overestimate its strategic significance. This paper analyzes the degree of the transformation in the organizational structures of Russian print and online mass media influenced by a number of factors mostly related to digitalization and its effects. The author concludes that today the managerial hierarchy, the editorial structures and the principles of division of labor both in print and online mass media remain basically unchanged. In addition, in editorial structures the presence of subdivisions engaged in producing convergent (multimedia) products is next to minimal.
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