Audience Perspective on the Functions and true Role of Mass Media in Society
Download paperPhD in Philology, Associate Professor, Senior Researcher at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: galvik34@mail.ruResearcher at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: tatianaporetskaya@gmail.comEditor at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: petschta.nik@yandex.ruEditor at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: uzunova75@mail.ruSection: Sociology of Journalism
The paper acquaints the reader with a research into media consumers’ views on the mission of journalism and its true role in society. This research is one of the parts of a theoretical and applied research project devoted to studying the actors of information processes. The paper presents the results of an expert analysis of texts, where the audience’s feelings towards the media are expressed spontaneously. It also presents the results of a survey among media consumers reflecting their conscious attitudes. Data comparison helps the researchers come to certain conclusions characterizing the media audience.
References:
Fomicheva I. D. (2012) Sotsiologiya SMI: ucheb. posobie dlya studentov vuzov [Sociology of Mass Media: study guide for university students]. Moscow: Aspekt Press Publ. (In Russian)
Korkonosenko S. G. (2010) Teoriya zhurnalistiki: modelirovanie i primenenie: ucheb. posobie [Theory of Journalism: Modeling and Application: study guide]. Moscow: Logos Publ. (In Russian)