Russian Internet Mass Media in Ethnic Languages

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Taras S. Cherevko

PhD in Philology, Senior Researcher, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: сherevkot@gmail.com
Anna A. Gladkova

PhD in Philology, Leading Researcher at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: gladkova_a@list.ru

Section: New Media

This article presents the results of the analysis of 75 official Internet mass media resources registered in capital cities of Russian republics where people consider Russian as their second language. The republics are Bashkortostan, Dagestan, Chuvashia, Сhechnya, Mordovia, Tatarstan, Udmurtia and the Crimea. The websites were analyzed according to the following criteria — its relation to the status of mass media, functional characteristics, availability of the content in an ethnic language and owners of these mass media. The research allowed to reveal main quantitative and qualitative characteristics of the websites in ethnic languages, degree of their use in regions. Furthermore we found out the obstacles to the development of Internet mass media in ethnic languages and the role of state-owned media in their distribution. They are additional costs of creating and reproducing content in ethnic languages, complicated monetization of websites with such content, low audience demand and heavy reliance of these resources on the State and etc.

Keywords: ethnic groups, Internet media, mass media in ethnic languages, regional media, websites
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