«Officially Thanking Himself» as the Tool of the Discrediting Journalistic Strategy (on the Example of Linguistic Examination of the Controversial Media Text)

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Liliya Z. Podberezkina

PhD in Philology, Associate Professor at the Chair of Russian Laguage, Literature and Language Communication, Siberian Federal University, Krasnoyarsk, Russia

e-mail: lilli@akadem.ru

Section: Media Language

The article deals with the journalist’s use of an etiquette genre as the communicative strategy discrediting the personality. The analysis has been made on the basis of media text which became a subject of the claim for honor and dignity protection and the expert assessment of the author. The problem of ethical and law standards compliance in professional media communication has been actualized.

Keywords: legal communication, media text, honor and dignity protection, linguistic examination, ethical standards