Issue

Content:

• Periodical Press

  «Corporate Media as a Class Press: Access to a Mass Audience»

  The article is devoted to the conditions of functioning of the corporate media at the Russian media market. Considering the purposes and reader addresses of the corporate media, the author draws attention to the great potential of such publications associated with broad market coverage and effective communication with the public. A content analysis of corporate publications was conducted, the results of which became basis for recommendations for the ways of presenting information about the company to internal and external groups of audience. The author demonstrated that custom media can use competitive business models and along with so-called traditional media apply for the mass audience attention.
  Keywords: custom media, custom publishing, corporation, house journal, trade magazine
  Yuliya A. Petropavlovskaya 3
• History of Journalism

  «From “A Man’s Companion” to University Student: a Discussion on Women’s Education in “Thick” Magazines during 1860s»

  The article is based on the studies of “thick” magazines of various political views at the end of the 1850s and 1860s. The author analyses the content of public discus­sions dedicated to women’s education in the Russian empire, which was a subject of significant modernization during that period. Traditional schooling establishments (girls’ colleges of Empress Maria’s establishment, religious schools, boarding colleges etc) were being transformed, and a new type of school was created. A short period of time — not much longer than ten years — included significant changes both in the life of the country in general, and in the position of women. The “thick” literary and socio-political magazines played an important role in helping the society to under­stand those changes.
  Keywords: women’s education, “thick magazines”, Mariinsky colleges, girls’ schools, universities
  Varvara V. Ponomareva 21

• «Publicism of M.P. Pogodin during Crimean War »

  The article analyzes assessments about the Crimean war given by the prominent historian and the conservative publicist of the XIX century Mikhail Pogodin: distri­buted in lists such as Pogodin’s “Historical and Political Letters” for which he had been actively working in 1854—1855, but, however could publish only shortly before death in 1874. Many Pogodin’s assessments about the condition of Russia, strategies of its foreign and domestic policy are still relevant.
  Keywords: Pogodin, Crimean war, “Historical and political letters”
  Egor V. Sartakov 37

• «F.M. Dostoevsky’s Cooperation with Kashpirev’s Magazine “Zarya”»

  This article examines the history of Dostoevsky relations with scientific-literary and political Kashpirev’s magazine «Zarya». Dostoevsky anchored his high hopes on new slavophile magazine and published there in 1870 his story «The Eternal Husband».
  Keywords: Dostoevsky, Kashpirev, «Zarya», «The Eternal Husband», slavophiles
  Irina O. Kapustina 51

• «The Udmurt Youth Press before Second World War in Context of Social Dialog»

  The proposed paper introduces the Udmurt youth press in 1920—1930s and of the 1940s within the framework of the public dialogue with reference to the concept of public dialogue supported by mass media as an effective tool of fostering demo­cratization of Russian society. The article shows editorial activities of pioneer and komsomol newspapers to activate readers’ and non-governmental organizations’ responses a well as to engage Russian and Udmurt youth in the public dialog.
  Keywords: the public dialog, the Udmurt youth press
  Galina I. Starkova 66

• «The Romantic Dimensions of Love: F. Schlegel`s “Lucinde”»

  Schlegels audacious novel, first published 1799, is a good starting point to ex­plore the borderlines between the romantic (i.e. the contemporary) view of love and gender, and that of the Enlightenment. While their predecessors saw in (sensual) love either pleasant pastime or conventional social bonds, the romantic generation regarded it as an universal cognitive tool and a driving force of individual evolution. Through love a person (primarily, a man) can supply significant defects, such as lack of energy and of integrity, — however, it implies reciprocity. For Schlegel, love doesn’t reduce to selfish longing to possess, but it demands a close (and turbulent) interaction, urging both sides to transform and aiming not just at corporal intimacy, but at biological fusion. The romantics tend to describe this process in terms com­mon for erotic and religious matters.
  Keywords: romanticism, gender, Platonism, reciprocity, sensuality
  Boris A. Maximov 78
• Advertising and Public Relations

  «PR for Higher School: Practitioners’ Estimates»

  The article is devoted to the results of PR practioners survey on goals and prob­lems of communication of high school with its target audiences. The results corres­pond with trend of current importance within the system of public relations itself and public relations for education PR including actual science reflection of these fields
  Keywords: public relations, high school, universities
  Vera A. Tkachenko , Olga E. Kobyakina 92
• Theory of Journalism and Media

  «The Leading Contradiction of Journalism under the Conditions of Contemporary Russia as a Research Problem: to the Development of a Research Project»

  The article outlines that the existing problems in the functioning of contemporary Russian mass media have a negative effect on the information field of the country. The deteriorating quality of mass information flows leads to the formation of anxious negative discourse, which produces tension and aggression. The author of the article speaks about the fact that this situation reveals a contradiction, which exists be­tween the journalism’s mission and the way mass media work in reality. According to the author, this is crucial for the profession of a journalist and puts in jeopardy its existence. The need to find the reasons and ways of overcoming this contradiction is a high priority for contemporary scholars.
  Keywords: journalism, mass media, information field, media image of the reality, actors of the information field
  Galina V. Lazutina 108
• Criticism and Bibliography

  «A Life is Indivisible (on Orlova E.I. The Second Life. Articles about Russian Literature. Memories. Moscow, 2014)»

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  Keywords: review
  Maria V. Mikhaylova 117
• Materials, Documents, Publications

  «To 205th F.V. Chizhov’s Anniversary (F.V. Chizhov’s Letter to V.S. Pecherin, 1 November 1870)»

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  Keywords: материалы, документы, публикации
  Irina A. Surnina 124