PR for Higher School: Practitioners’ Estimates
Download paperPhD in Philology, Associate Professor at the Chair of Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: vera.a.tkachenko@yandex.ruPostgraduate student at the Chair fo Advertising and Public Relations, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: olga-kobyakina@ yandex.ruSection: Advertising and Public Relations
The article is devoted to the results of PR practioners survey on goals and problems of communication of high school with its target audiences. The results correspond with trend of current importance within the system of public relations itself and public relations for education PR including actual science reflection of these fields