Linguistic Means and Ways of Attracting Viewers’ Attention to the News (Based on CNN Opens and Teases)

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Karine V. Chobanyan

PhD degree seeking student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Media Language

The article presents a study of opens and teases as the mechanism of attracting viewers’ attention to the news product. Analyzing CNN opens and teases the author unveils specific linguistic means and ways that amplify the persuasive power of these media texts and help promote the coverage.

Keywords: tease, open, attracting viewer’s attention, linguistic means and ways