Linguistic Means and Ways of Attracting Viewers’ Attention to the News (Based on CNN Opens and Teases)
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Karine V. Chobanyan
PhD degree seeking student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: kchobanyan@gmail.comSection: Media Language
The article presents a study of opens and teases as the mechanism of attracting viewers’ attention to the news product. Analyzing CNN opens and teases the author unveils specific linguistic means and ways that amplify the persuasive power of these media texts and help promote the coverage.