“Krestyanka” Magazine in 1920s: Methods of Creating a Readership

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Olga D. Minaeva

PhD in History, Head at the Chair of History and Statutory Regulation of Domestic Mass Media, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: iprosmi@yandex.ru

Section: History of Journalism

The article examines the history of a Soviet magazine “Krestyanka” in the 1920s, particularly the techniques of creation of the permanent audience and increasing of the circulation. The specific promotion methods of the magazine were implemented in this period. The focus of the magazine was doing an efficient propaganda of ideas of Soviet women equality for illiterate peasants.

Keywords: the history of the Soviet media, the Soviet magazine “Krestyanka”, the audience of the Soviet women’s magazines in the 1920s