Economy of the Russian Paid TV Channels: Model of Functioning in the Context of Domestic and Global Media Industry Development
Download paperPhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.v.vyrkovsky@gmail.comPhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: makeenko.mikhail@smi.msu.ruPostgraduate student at the chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: av9055127568@gmail.comSection: Media Economics
The article contains the result of the research and analysis of key elements of economic models of non-broadcast channels on Russian media market. The research is based on data collected by Lomonosov MSU specialists through polling and expert interviewing of representatives of TV channels and pay TV operators. The analysis resulted in an original classification of the groups of channels based on their economic models, bargaining positions in their business relations with operators and gross market shares. The results were also used for the comparative analysis of dominant schemes and mechanisms of functioning of pay TV industries in Russia and major foreign media markets.