Economy of the Russian Paid TV Channels: Model of Functioning in the Context of Domestic and Global Media Industry Development

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Andrei V. Vyrkovsky

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: a.v.vyrkovsky@gmail.com
Mikhail I. Makeenko

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: makeenko.mikhail@smi.msu.ru
Alexandra D. Vankova

Postgraduate student at the chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: av9055127568@gmail.com

Section: Media Economics

The article contains the result of the research and analysis of key elements of economic models of non-broadcast channels on Russian media market. The re­search is based on data collected by Lomonosov MSU specialists through polling and expert interviewing of representatives of TV channels and pay TV operators. The analysis resulted in an original classification of the groups of channels based on their economic models, bargaining positions in their business relations with opera­tors and gross market shares. The results were also used for the comparative analy­sis of dominant schemes and mechanisms of functioning of pay TV industries in Russia and major foreign media markets.

Keywords: pay TV channels, pay TV, TV channel economy, classification, media market