Audience Needs for the Internet and Traditional MediaDownload paper
Doctor of Philology, Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: email@example.com
Section: Sociology of Journalism
The Internet penetration level in Russia continues growing. Due to this sometimes they conclude that audience preferences change in favor of the Internet platform. In this pilot survey we have tried to explore the audience’ attention to different types of media in settlements with different number of dwellers and to create a working hypothesis on the current situation and its development in future.