Parameters of Evaluation of the Newsroom Compo- nent in Media Brands (on the Russky Reporter and Snob Magazines Example)

Download paper
Khatiashvili G.A.

Postgraduate student at the Chair of Editing, Publishing and Informatics, Faculty of Journalsm, Lomonosov Moscow State University, Moscow, Russia


Section: Theory of Journalism and Media

The article explores a notion of a brand in the media field. The author has worked out the definition of this concept and on this basis analyzes the newsroom parameters of two Russian magazines (Russky Reporter, Snob) and their role in the creation and support of the media brands.

Keywords: media brand, magazine brand, magazine, magazine publications, publication concept, audience, content, publication program