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Symbolics of Colors and Functioning of Color Designation in Mass Media Political Discourse

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Vera N. Suzdaltseva

PhD in Philology, Associate Professor at the Chair of Stylistics of the Russian Language, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: journ.stilist@yandex.ra

Section: Media Language

The article deals with connection between general cultural meanings of color and meanings that color words acquire in political texts. The regularity of functioning of designation of color in such kind of texts is analyzed.

Keywords: designation of color, semantic field, integration function, differentiation function, construction of myth, sacralization, desacralization