Print Media Strategies in the Age of Digital Technologies

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Olga V. Smirnova

PhD in Philology, Associate Professor, Head of the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Periodical Press

The article analyzes processes going on in the segment of print media, dicusses main factors which led to the crisis of print media, and considers prospects of their development in the context of digitalization. Taking into account the data collected during researches and statistics, the author suggests that despite pessimistic forecast, newspapers and magazines have prospects for development. In order to adapt to the new conditions, they have to implement new strategies which will allow them work successfully in digital age and gain new positions.

Keywords: digital technologies and mass media, remediatization of mass media, strategies of modern print media