The Depressive Media Consumption (A Study of Television Preferences in Rural Areas)
Download paperPhD in Philology, Professor, Head of the Media Department of the National Research University Higher School of Economics, Moscow, Russia
e-mail: ikiria@hse.raDoctor of Cultural Studies, Professor, Higher School of Economics, Moscow, Russia
e-mail: anovikova@hse.ruSection: Sociology of Journalism
The article presents the results of a television consumption survey of rural residents. We prove that people choose the TV content that corresponds to their mindset. This is true to people of all ages and socio-cultural statutes.These views suggest that the villagers are in a state of social depression — they tend to become less sensitive and more alienated towards symbols, values and conventions of the present-day media. Thus we introduce the term “depressive media consumption” that refers to this rural viewing pattern.