Work on Increasing Audience and Circulation at the Rabotnitsa Magazine (1920—1930)

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Olga D. Minaeva

PhD in History, Head at the Chair of History and Statutory Regulation of Domestic Mass Media, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: iprosmi@yandex.ru

Section: History of Journalism

The article examines the work of a Soviet magazine “Rabotnitsa” in the 1920—1930s, which is connected with the formation of a captive audience and increasing the level of circulation. During this period of time there were specific techniques of magazine’s promotion, which were increasing the efficiency of the Soviet propaganda of equality of women.

Keywords: history of soviet journalism, Rabotnitsa magazine, women’s rights