Media House. Extension of Concept of Information Interaction with Local CommunityDownload paper
PhD in Philology, Director General, Altapress Publishing House, Barnaul, Russiae-mail: firstname.lastname@example.org
Section: Media Economics
The article is devoted to the problems of transformation of traditional media in the changing paradigm of mass media communications. The author investigates the innovative concept of informational interaction with the local community based on the example of the media holding “Altapress ”, the strategy of transformation of the publishing house to the media house on this basis and theoretically justifies the practical steps for its implementation.