The Age of Microblogging and Newspapers’ Transformation

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Lee Suan

PhD Student at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: charminglx@mail.ra

Section: Foreign Journalism

In the last three years, microblogging has been wildly booming in China. As a tool for self-expression and communication, microblogging (Weibo) has also become a platform for advertisement, information on government’s services, and news com­munication. The convenience and multi-functional services of microblogging attract more and more new users thus increasing the competition with newspapers in news consumption. The situation can be regarded as an important trend for newspaper market.

Keywords: era of microblogging in China, traditional media, citizen journalism, newspapers’ microblogging