The iPad Press: Strategies and Opportunities

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Sakharova N.A.

Editor, Lecturer at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

This article covers current trends and researches media and publishing companies’ business strategies within new area of mobile tablet devices, where the iPad takes the leading position. It also analyses changes in media industry and tablet devices market trends and structure. We describe practical experience and various strategic approaches to utilize the new opportunities developing tablet- oriented applications for newspapers and magazines. We show different industry researches and the experts’ opinion on business strategy for media companies dealing with new digital platforms.

Keywords: iPad, strategies, tablet, reader, digital applications, magazines, newspapers, subscribe