Formulating Strategies: The Case of Three Newspapers on the Net

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Artyom A. Galustyan

PhD student at the Chair of New Media and Communication Theory, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

Author investigates different media strategy of newspapers, presented at a variety of digital platforms,and explores the experience of three newspapers to identify the most effective methods of functioning in the Internet. Also author describes the process of digitalization and convergence and their impact on traditional media.

Keywords: convergence, information and communication strategies, newspaper, Internet