№ 2 ' 2012


  • Editorial

    «The Year of Presidential Elections — from Russia to France to USA»

    Keywords: Presidential Elections, 2012
    Yassen N. Zassoursky 5
  • History of Journalism

    «“..and Still I’m a Litterateur” (To the Past Jubilee of One Poshekhon Litterateur)»

    The article is aimed at bringing back the interest to the works of M.E. Saltykov- Shchedrin, to the powerful and creative fundaments of his satire. In its basics lie the high ideals, which extend the works of Schedrin beyond the narrow scope of satire and give them the wide social perception. This fact allows naming Schedrin a “literary man” in that comprehensive meaning, which was put in these words by Schedrin and his contemporaries.
    Keywords: literary man, ideals, fatherland, humanism, human, devotion to literature, shame, conscience, eternal values, modernity
    Galina S. Lapshina 13
  • «Leo Tolstoy’s Correspondence with Writers, Journalists and Publishers»

    Author investigates Leo Tolstoy's correspondence with russian and foreign jour­nalists. The aim of this correspondence was to find out objectives and goals of jour­nalism. A special form of epistolary dialogue of Leo Tolstoy and his correspondents was reviewed. In this dialogue careful consideration was given to the social, philo­sophical and aesthetic issues. Author made a close study of such a multidimensional subject as: Leo Tolstoy and literary process, journalism of his epoch.
    Keywords: Leo Tolstoy, correspondence, literary process, journalism
    Irina V. Petrovitskaya 21
  • «Odoevsky and Russian Almanacs of 1820s—1840s»

    The author brings up a question on a place and value of the almanac as special type of the periodical press in Odoevsky’s journal publishing activity of 1820— 1840, the reasons of his active reference to the almanac. In this article are analyzed three Odoevsky’s projects-almanacs — “Mnemozina” (with V.K. Kuechelbeker, 1824—1825), “Detskie knizhki dlya voskresnih dney” (with B.A. Vrassky, 1833—1834), “Sel’skoe chtenie” (with A.P. Zablotskiy-Desjatovsky, 1843—1848), focused on different categories of readers, but connected by uniform educational installation of editors.
    Keywords: V.F. Odoevsky, the almanac as edition type, enlightenment, “Mnemozina”, “Detskie knizhki dlya voskresnih dney”, “Sel’skoe chtenie”
    Nikita V. Gusev 41
  • «Andrey Platonov — a Litterateur and a Publicist: The Early Years»

    The author traces an evolution of young Platonov’s views. Natural science and philosophical context of the writer’s oeuvre (late 1910 — early 1920’s) is considered. Principal features of Platonovian world outlook are revealed.
    Keywords: Platonov-publicist, evolution of views, context
    Ruslan A. Poddubtsev 54
  • «Belinsky vs Shevyrev: Implementation of Confrontation Strategy in Magazine Polemic of 1836»

    The article finds out new approaches to the analysis of Belinsky and Shevyrev publicistic heritage based on modern ideas about various types of polemic strategy — dialogue and confrontational. Detailed consideration of Shevyrev’s judgements in parallel with the responses to them of “furious Vissarion” shows his lack of readiness for tolerant constructive dialogue even concerning the potential ally (for example, in opposition to commercial orientated literature and journalism). The author suggests to refuse from accepted in the history of Russian criticism and journalism the apologetic attitude to Belinsky as to the polemist with democratic views that at all doesn’t mean denial of the real merits of this classic of Russian criticism and journalism.
    Keywords: V.G. Belinsky, S.P. Shevyrev, journal polemic, confrontational/ dialogue strategy, conservatism, “aristocratism”, commercial orientated literature and journalism
    Irina E. Prokhorova 68
  • «Literary Process in Russia in 1970s—1980s and Magazines of Russian Emigration»

    This article discusses connections of the “third wave” Russian emigration with a literary process of soviet Russia during 1970—1980 years. The author analyses the complicated contents of literary process: the official soviet literature, non-official culture (“samizdat” and “tamizdat”), the literature of Russian abroad.
    Keywords: “third wave” of emigration, journal “Kontinent”, non-official culture, literary process
    Elena Yu. Scarlygina 84
  • «Bulgakov and Voloshin in 1920s»

    The personal friendship of the two writers was based on an creative proximity. Voloshin considered Bulgakov as “the first who captured the soul of Russian strife”. However, he did so himself with no less artistic force in the poem “Russia,” verses about the first years of revolution and civil war. The modern reader can see many parallels between the works of Voloshin and Bulgakov: a position “above the fray,” the correlation of events in Russia with Russian and world history, an appeal to the characters and motifs of the Bible, as well as to the works of Russian writers, espe­cially Dostoevsky. They also had in common the fact that literary critics of the 1920s failed to understand both writers who, during their lives, remained underappreciated.
    Keywords: M. Bulgakov, M. Voloshin, history of literature, literary criticism, revolution, civil war
    Ekaterina I. Orlova 94
  • «Veydle as Pasternak’s Critic»

    Author investigates an evolution of attitude to Pasternak creative works of the first-rate critics in Russian diaspora V. Weidle from 1927 to 1961 against the background of polemics between V. Khodasevich and D. Svyatopolk-Mirsky.
    Keywords: Pasternak’s creative work, Russian diaspora, polemics
    Anna Yu. Sergeeva-Klyatis 108
  • Advertising and Public Relations

    «Corporate Public Relations in the System of Public Relations»

    Corporate website is the multifunctional PR-resource of direct interaction with the audience. The author examines the characteristics of a corporate site, taking into account the formation of Web 2.0 and enterprise 2.0, describes its genesis and introduces a typology. The article also presents the first study of internal corporate website, including the identification of three models of intranet (informational, communicational, integrated), and it is described the latest predictive matrix — collaborative one.
    Keywords: Web 2.0, economics 2.0, enterprise 2.0, corporate online communication, convergence, Public Relations, Internet, website, mobile version, Intranet, Intranet blog, corporate social network, Intranet collaborative model
    Marina G. Shilina 118
  • Television and Radio

    «Typological Features of Church Radio Broadcasting»

    The article covers the typological characteristics of the church radio station. It is the official studio of the St. Petersburg eparchy “Grad Petrov” that has been taken for the research as an illustration. The historical and technical peculiarities of the operation of this station are specified herein. The format of the broadcasting is determined here, in which the conversational, informative and musical components are revealed. The main typological feature of “Grad Petrov” radio station presents itself as a combination of the church themes and the cultural orientation. The question of the motivation of such a synthesis is raised here.
    Keywords: electronic media, the history and typology of the broadcasting, the format of the radio station, the Russian Orthodox Church, church journalism, “Grad Petrov” radio station
    Hieromonk Sergiy (Rodchenko) 132
  • Foreign Journalism

    «Media in Slovakia after 1989»

    The article is focused on the major tendencies of development of the Media System in Slovakia.
    Keywords: Slovak Republic, independency, politics, media, tendencies
    Samuel Brecka 144
  • History of Journalism

    «Gogol on Schlözer»

    Author has analyzed the Gogol’s historical views and the features of the creative style which were inherent to him during of creation of an image of Schlosser in the article “Schlosser, Miller and Herder”, published in 1835 in the collection “Arabesque”. Gogol's position relative to that famous German historian of the late XVIII — early XIX century are discussed in the context of materials about him in the national periodicals of 1810—1830’s. This providing an opportunity to specify the grade of influence of national periodicals on Gogol — historian and publicist, the significance of his publication about Schlosser.
    Keywords: N.V. Gogol, A.L. Schlosser, M.P. Pogodin, V.A. Jukovski, “Arabesque”, “Moskovski vestnik”, “Vestnik Evropi”, “Moskovski telegraf”, universal history
    Elizaveta E. Zamyslova 152
  • Media Language

    «Political Commentary Discourse in Information Wars»

    The paper aims at revealing linguistic ways and means of informational impact on public opinion accompanying military conflicts. It is stated that informational confrontation presupposes purposeful impact on target audience by means of texts that interpret the same events in the opposite ways. Georgia-Ossetia war of 2008 is analyzed. The analysis of the political discourse in the article is made involving potential of linguistics and overlapping sciences.
    Keywords: discourse, political comment, mass communication, manipulation of consciousness
    Semkin M.A. 167