Issues in Studying Effectiveness of Advertising in MediaDownload paper
PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: email@example.com
Section: Advertising and Public Relations
The article surveys different issues of media ad efficiency research. Special attention is paid to most frequently used techniques of customer motivation studies as well as to various attitudes to research in contemporary ad practice.