Multimedia Strategies of FM Stations in Moscow
Download paperDoctor of Philology, Professor, Dean of the Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: eva@smi.msu.ruPhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: makeenko.mikhail@smi.msu.ruPhD in Philology, Senior Lecturer at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia
e-mail: a.v.vyrkovsky@gmail.comSection: New Media
Authors analyze and summarize data on the current level of development of the convergent environment on the basis of the Moscow FM radio stations, focusing on the multimedia platforms, methods of interaction with audience, organization of editorial staff work. Both theoretical and empirical research has been completed. The authors have worked up a large volume of information from the sites of Moscow FM radio stations and data given by the companies and media market experts. The authors have been completed their own research of the multimedia platforms being used by radio stations.