Media Audience Consciousness as an Object of Inter-Disciplinary Research: Revival of the Grushin ProjectDownload paper
PhD in Philology, Senior Lecturer, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: email@example.com
Section: Sociology of Journalism
Author analyzes methodological aspects of media audience consciousness research and draws attention to interdisciplinary approach in this field, known as “Grushin project”. The proposed method of the audience research by analyzing selfexpression texts has been already proved in several surveys and brought valid results.