Media Audience Consciousness as an Object of Inter-Disciplinary Research: Revival of the Grushin Project

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Viktor M. Khroul

PhD in Philology, Senior Lecturer, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Sociology of Journalism

Author analyzes methodological aspects of media audience consciousness research and draws attention to interdisciplinary approach in this field, known as “Grushin project”. The proposed method of the audience research by analyzing self­expression texts has been already proved in several surveys and brought valid results.

Keywords: audience consciousness, self-expression texts, interdisciplinary approach, Grushin