Editorial Analysis of Media Texts: Linguistic Ethics Aspect

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Olga M. Afanasyeva

PhD in Philology, Lecturer at the Chairs of Editing, Publishing and Informatics and Stylistics of Russian Language, Faculty of Journalism, Lomonosov Moscow State University; Associate Professor at the Chair o Literary Criticism at Mass-Media Institute, Russian State University for the Humanities, Moscow, Russia

e-mail: helgreen@yandex.ru

Section: Media Language

The article is devoted to changes in the paradigm of editorial analysis with the media due to the realities of XXI century. linguistic and ethical approach to copy­right materials described in this paper includes an assessment of the image of the world created by the media from the standpoint of morality and regarded as a key transition from unprincipled and entertainment journalism to journalism which cre­ates culture.

Keywords: media language, editorial analysis, linguistic ethics, language world