University Textbooks: The Author and the Editor

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Vera I. Frolova

Lecturer at the Chair of Editing, Publishing and Iformatics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: veryvera@rambler.ru

Section: Media Language

Attempt to identify the problems of the author and editor of textbooks at the pres­ent stage, organize new facts in the publication of textbooks, to show emerging trends and their features in the expansion of its main species. Analysis of individual publi­cations over the past two years: conceptual and structural solutions, content features, the nature of use, innovation in the supply of didactic and illustrative material. Dra­matic changes in the ideological and didactic politics of higher education bring new demands on the state standards, authors and editors of textbooks. Obvious meaning of the tasks: modify the typological structure of the complex educational publica­tions, develop a clear vision of structural-content component of educational books, review the current system criteria for editorial evaluation.

Keywords: textbooks, author, editorial criteria