De-individualization and De-personification in Political Discourse

Download paper
Vera N. Suzdaltseva

PhD in Philology, Associate Professor at the Chair of Stylistics of the Russian Language, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: journ.stilist@yandex.ra

Section: Media Language

The article is dedicated to the semantic and stylistic techniques that are de-indi- vidualization and de-personification still unexplored by modem linguistics. Under review there are the verbal means being used for implementation of the mentioned devices. It is emphasized that within the political mass-media discourse de-indi- vidualization and de-personification techniques become the image constructs and their creative potentialities are detected.

Keywords: de-individualization, de-personification, image, image construct, alien marker, implicit verbal aggression