“...and Chernishevskiy came in — so smart and so hottempere...”

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Svetlana Ya. Dolinina

PhD in Philology, Associate Professor at the Chair of Editing, Publishing and Informatics, Faculty of Journalism, Lomonosov Moscow State Unviersity, Moscow, Russia

e-mail: kafedra_rio@mail.ru

Section: History of Journalism

The author analyzes the polemic subtext of Chemishevskiy’s review on L. Tolstoy ’s first works. The review helped Chernishevskiy to cany out his tactical and strategy purposes of the editorial policy. They are being considered here.

Keywords: discourse of the editorial staff, the editorial policy, reputation of the magazine and editorial staff