Media Audience’s Religious Consciousness: Texts of Mass Self-Expression as Test Objects

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Viktor M. Khroul

PhD in Philology, Senior Researcher at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Sociology of Journalism

Author analyzes the religious segment of the mass media audience consciousness and draws attention to ‘unreligious religiosity’ phenomenon. Presenting the paradigm of the audience research by analyzing texts, author proposes new object for it — Internet-based mass self-expression texts. Boris Grushin’s method is suggested to be effective for investigating the essential characteristics of religious mass conscious­ness.

Keywords: audience consciousness, unreligious religiosity, mass self-expression, Grushin