Will Spirituality Get Its Flesh: On the Way to Concept’s Operationalization in Russian Media and Society

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Olga V. Ustimova

PhD in Philology, Senior Researcher at the Chair of Sociology of Mass Communications, Faculty of Journalism, Moscow State University, Moscow, Russia

e-mail: olgust@yandex.ra

Section: Sociology of Journalism

In the last time the word “spirituality” is being frequently used in the context of spiritual revival of Russia, one can say, it has become fashionable. Meanwhile, the content of this concept remains indefinite, indistinct, sometimes, extremely incom­plete. The article pinpoints questions of the meaning of the concept “spirituality”, its actuality in our days and ways of performing in society and mass media.

Keywords: Spirituality, Consciousness, Point of life, Ideal, Positive