Categorical Framework for the Issue of Virtualization of Media Audience’s Social Activity. Defining ConceptsDownload paper
PhD in Philology, Lecturer at the Chait of Sociology, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: firstname.lastname@example.org
Section: Sociology of Journalism
The author explores the behavior of active and passive media audiences under virtualization of social activity. The notion of webigration is first introduced in the article, and the dangers of virtualization of social activity are regarded. The author contemplates on the existing ones and suggests his own countermeasures to virtualization.