Tendencies of Development of Weekly Magazine Market

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Andrei V. Vyrkovsky

PhD in Philology, Senior Lecturer at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: a.v.vyrkovsky@gmail.com

Section: Media Economics

Author investigates trends in the Russian magazine market, focusing on the weeklies of the “serious” content (i.e. business and general interest). The author analyzes the audience volume changes in the long periods of time. Besides author explores the qualitative transformation in the market and forecasts the possible changes.

Keywords: weekly magazine, audience, general interest, business magazine