Hybridism as a character attribute of television format

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Anna A. Novikova

PhD in History of Arts, Associate Professor at the Chair of Television and Radio Broadcasting, Faculty of Journalism, Moscow, Russia

e-mail: anovikova@hse.ru

Section: Television and Radio

The paper attempts to analyze the nature and mechanism of formation of formats of television programs. Defining features of television format is proposed that its hybrid and a desire for reformatting. These properties, which distinguish the format of the genre, allows a format television reflect the life of a rapidly changing modern world.

Keywords: television, format, hybridization, formulaic genre, mythology