Format as an instrument of positioning of TV program
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Irina N. Kemarskaya
PhD in Philology, Leading Researcher of FSEE CPE “Media Industry Academy”, Moscow, Russia
e-mail: ink0620@gmail.comSection: Television and Radio
Author investigates TV formate as the set of different characteristics used by professionals. The modern content of this term is described. Features of genres and formates, dramatic composition and production bible are considered.