Comparative analysis of Internet diffusion in Russia and some European countries

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Leonid L. Delitsyn

Associate Professor, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

Using innovation diffusion models we compare Internet penetration in Russia and some European countries within several age groups. High penetration level can be achieved if Internet is popular among senior citizens. Because their incomes in Russia are relatively low, access price reduction as well as additional educational efforts are required.

Keywords: innovation diffusion, Internet use, quantitative models