Business modeling in media: understanding the method

Download paper
Valeriy L. Ivanitskiy

PhD in Philology, Associate Professor, Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Media Economics

The basic topics of the article are technology of creation of mass-media enterprise in Russia on the basis of a business modeling method, its organic communication with the journalism theory, its methodological bases, techniques of modern management of the organization is shown.

Keywords: the enterprise of mass media, a business modeling method, integrated business process, the journalism theory, methodology, procedures of regular management, “pilot”