Advertising trends in modern russian media

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Alexander N. Nazaykin

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Moscow, Russia


Section: Media Economics

The article outlines the main trends in contemporary media advertising. The author brings to our attention consolidated return of ad sales in different media for the last almost two decades both in Russia and abroad as well as an estimation of future ad volumes and gains for the next several years. Particular consideration is paid to the analysis of the situation and development tendencies in Russian media advertising.

Keywords: mass media, advertising, trends, tendencies, ad management