Mobile internet: new communicative options

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Zhanna O. Moskvina

PhD degree seeking student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: New Media

New technologies have changed the qualitative ability of communication process participants. The mobile Internet is finally reaching the tipping point. But deploying high-speed mobile networks and rolling out advanced handsets are not enough to spark demand — data shows that less than half of 3G phone owners use the 3G capability on their phone. To drive the mobile Internet, operators will need to reorganize the structure of business and to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience.

Keywords: mobile Internet, communication, mobile Internet technologies, 3G, reorganization of the cellular operator business pattern