Swiss media landscape: mergers and acquisitions at a time of crisisDownload paper
PhD in Philology, Associate Professor at the Chair of Foreign Journalism and Literature, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russiae-mail: firstname.lastname@example.org
Section: Foreign Journalism
Mergers and acquisitions during economic depression is in full swing. Mass media integration in the hands of a few media business majors has led to obvious competition decline and significant restriction of pluralistic opinions. Today policy of media segment is generated by five media corporations: “Tamedia”, “NZZ Group”, “AZ Medien Group”, “Sudostsvaiz Medien” and “Ringier”. Two more foreign media companies have expanded their scope of influence in western and central parts of the country: French “Group Ersan Media” and German “Axel Springer Verlag”. As a result of major deals in mass media segment monopolists have consolidated their positions in Swiss media market in practice taken over most of the editions or limited their audience significantly.