Linguistic components of media education: speech impact theory

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Olga B. Shergova

PhD Student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Education in Journalism

The aim of this article is a demonstration of some linguistics pragmatics and semantics aspects as a part of media education program. In particular it is recom­mended to introduce into program some basis of speech impact theory as it applies to mass media language analysis.

Keywords: media education, speech impact, presupposition, metaphorical model, discourse analysis