Публичная дипломатия или публичная глокализация? Переосмысление публичной дипломатии в эпоху постправды

Салью Х.

PhD в области медиа и коммуникаций, декан факультета массовых коммуникаций колледжа AAB, г. Приштина

e-mail: hasan.saliu@aab-edu.net

Раздел: Теория журналистики и СМИ

Публичная дипломатия – это коммуникация государственных и негосударственных акторов c зарубежными пабликами, имеющая позитивные цели. Сегодня, в эпоху Интернета, принципы публичной дипломатии изменились. В отношении нее ученые разделились на две группы. Представители первой группы считают, что самой важной составляющей публичной дипломатии является «слушание», в то время как вторая группа делает акцент на управлении информацией. Однако выбор сделан обеими группами исходя из периода коммуникации, предшествующего появлению таких понятий, как социальные медиа, глубокая медиатизация, фейковые новости и эпоха постправды. Таким образом, данная статья имеет целью рассмотреть иерархическую таксономию посредством анализа вопросов новой коммуникации. Вывод статьи состоит в том, что в эпоху постправды, когда 4,5 миллиарда человек пользуются онлайн-платформами и когда ежедневно отправляется миллиард сообщений, «слушание» долее не является основной составляющей публичной дипломатии. Основной формой коммуникации сегодня служит управление информацией, в то время как публичная дипломатия стала публичной глокализацией.

Ключевые слова: публичная дипломатия, фейковые новости, социальные медиа, управление информацией, постправда
DOI: 10.30547/vestnik.journ.1.2022.157175

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Поступила в редакцию 26.06.2021