Galina G. Shchepilova

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855

Head of the Chair of Television and Radio Journalism at the Faculty of Journalism, Lomonosov Moscow State University, Head of the Chair of Journalism in the Branch of LMSU in Sevastopol

University

Lomonosov Moscow State University

Russian Federation, Moscow

Biography

In 1981 graduated from the Faculty of Journalism, Ural State University. Since 2005 is working at the Faculty of Journalism of Lomonosov Moscow State University. Since 1987 – PhD in Philology. In 2011 defended her doctoral thesis. Doctor in Philology.

Proceedings

– Shchepilova G., Anikina M. (2015) Some Methodological Reflections on the Study of Longreads’ Perception and Consumption. In International Media Management Academic Association (IMMAA) – Annual Conference: Abstracts. Moscow: Moscow University Press. Pp. 182-187.
– Shchepilova G. (2010) Auswirkungen der Kriese auf den modernen Markt der russischen Printmedien. In M. Friedrischen, J. Wendland, G. Woronenkowa (eds.) Medienwandel durch Digitalisierung und Kriese. Eine vergleichende Analyse zwischen Russland und Deutschland. Baden-Baden: Nomos Verlag. (In German)
– Shchepilova G. (2009) Advertising in the Structure of Modern Media. In World of Media. Yearbook of Russian Media and Journalism Studies. Moscow: MediaMir Publ. Pp. 259-265.

Scientific interests

advertising, media marketing, media promotion, new platforms for distribution of content

Identifiers

Researcher ID (WOS) A-3238-2019, eLIBRARY ID 71477, ORCID 0000-0003-0239-9855