Typology of Multimedia Formats of News Publications

Section: Media Text in a New Technological Environment: Digital Transformation of Communication

There are more than a dozen formats of multimedia news publications in the Russian media. These are the results of a study of 200 publications from nine media sites that are among the most popular on Runet and that actively practicemultimedia accompaniment of news. The format here refers to an established or emerging type of multimedia publication with a news item as the textual basis. The most popular addition to the news is a multimedia illustration in the form of a report from the scene of the event, or video or audio quotes from the newsmaker whose statement served as a reason for writing the news. At the same time, in most cases, multimedia elements related to the event covered are not independent and cannot be understood without a news note. Stand-alone videos are mainly used by TV channels as a supplement to text news. There are also news supplements with a multimedia background on the topic covered or a video about the newsmaker. A special place is given to multimedia formats in which the text and multimedia parts are not thematically related, e.g. accompanying a news item with a selection of the main news of the day or week or a video clip on another topic. It was also found that the media follow one of two strategies when presenting multimedia news: selective or maximum multimedia. In selective multimedia, multimedia elements accompany a minority of news items and multimedia usually illustrates the event being reported. In maximum multimedia, multimedia elements accompany most news stories, but in most cases these elements are not themselves related to the event being covered. The differences in the multimedia profiles of the media, even if they follow the same strategy, indicate that the standards of multimedia news presentation in Russian journalism have not yet developed.

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To cite this article: Kolesnichenko A. V. (2024) Tipologiya mul’timediynykh formatov novostnykh publikatsiy [Typology of multimedia formats of news publications]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 3: 122–143. DOI: 10.30547/vestnik.journ.3.2024.122143