Formation of the Media Image of the State in the Context of Mediatization of Political Communication

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Anna N. Gureeva

PhD in Philology, Associate Professor at the Chair of Media Theory and Economics, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

Polina A. Kireeva

Master student, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Theory of Journalism and Media

Today, the media sphere often plays a role of the most common place for citizens’ contact with the political process, which changes its characteristics while transferring from the field of objective reality to the field of its mediatized representation. The components of the constructed media reality of the political process are media images. This article considers the phenomenon of mediatization. of political communication as a key concept for understanding the formation of media images of various political institutions, including the state. The article systematizes different approaches to the definition of the concept of media image and to the methodology of its analysis, and also observes some features of constructing media images of the state. Media images, which have the potential to influence the audience’s opinion regarding the processes and phenomena they reflect, are considered to be an effective management resource of public policy. Therefore, studying the formation of images of political subjects, including states, in mediatized political communication is a scholarly topic of great interest for further research.

Keywords: media image, mediatization, political communication, mediatization of policy, media image of the state
DOI: 10.30547/vestnik.journ.6.2022.2856


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To cite this article: Gureeva A.N., Kireeva P.A. (2022) Formirovanie mediaobraza gosudarstva v kontekste mediatizatsii politicheskoy kommunikatsii [Formation of the Media Image of the State in the Context of Mediatization of Political Communication]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 6: 28–56. DOI: 10.30547/vestnik.journ.6.2022.2856