Typology of Multimedia Longreads

Section: New Media

Multimedia longreads presented in Russian online media can be reduced to several types of combinations of text and multimedia: analytics with video interviews, a reconstructor with archival footage and timeline, an investigation with reportage video inserts, a reportage with shooting on the spot, a review with reportage shooting and animation, and a portrait with video inserts from social networks. These are the results of a study into over one hundred of the most popular and cited Russian media websites. At the same time, it turned out that the vast majority of even the largest Russian media outlets do not publish multimedia longreads at all, and the bulk of large materials on media websites are mono-media, namely a long text with pictures or a documentary film. Multimedia longreads were identified on only 15 out of 114 websites. Moreover, there were only 1 to 3 multimedia longreads on 10 of these websites. In total, 42 multimedia longreads were identified. The most popular types of multimedia longreads are an analytical article, an investigation and a reconstructor. They account for more than three quarters of all publications. The most popular multimedia elements are reportage, video interviews and archival footage. They make up almost 90% of the total number of multimedia elements. And although it can be argued that a multimedia longread is an established format having an almost ten year history, its low representation in the online media casts doubt on the relevance and viability of this format.

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To cite this article: Kolesnichenko A.V. (2022) Tipologiya mul'timediynykh longridov [Typology of Multimedia Longreads]. Vestnik Moskovskogo Universiteta. Seriya 10. Zhurnalistika 4: 3–20. DOI: 10.30547/vestnik.journ.4.2022.320