Determinants of Key Paradigms in Media Effects Research

Section: Discussion

The article is devoted to the conceptual differences in explanatory models applied to the mechanisms of media influence on the audience (media effects) by the researchers working within three key paradigms of social sciences: constructivist, cognitivist and critical one. The author has developed a generalizing classification of the key conceptual determinants (distinguishing features) of the constructivist, cognitive and critical approaches (sub-directions) within the study of media effects. This classification can be used by researchers as a tool that simplifies navigation in an ever-increasing volume and diversity of scientific publications in this area, which, in turn, can contribute to the integration of scientific discussion about media effects and help to overcome the crisis state of this area of research.

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