Journalism and the Blogosphere: Genre and Thematic Intersections

Download paper
Alexander V. Kolesnichenko

PhD in Philology, Associate Professor at the Chair of Periodical Press, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Modern Journalism: Subjects and Issues

The article presents the results of research on how blogs relate to journalism in genre and thematic terms. Content analysis of the most popular Russian-language blogs on five social networks (VKontakte, Facebook, Instagram, Telegram, Twitter) shows that bloggers practically do not use journalistic genres and the topics of the vast majority of publications do not pass the selection criteria adopted by the media. Blogs are mainly used for self-presentation, audience entertainment, and stories about personal experiences. Socially significant topics are extremely rare in publications, usually they take the form of reprints of news from the media and short comments. All this leads to the conclusion that the blogosphere is much closer to show business than to journalism. Popular bloggers compete with the media for audience attention and advertisers‘ money, but not for coverage of what is happening in the world.

Keywords: blogosphere, social networks, journalistic genres, criteria for selecting events to cover
DOI: 10.30547/vestnik.journ.1.2021.5275


Adornato A. (2017) Mobile and Social Media Journalism: a Practical Guide. Thousand Oaks: CQ Press/SAGE.

Al-Rawi A. (2017) Viral News on Social Media. Digital Journalism 7 (1). DOI:

Alekseeva (Fol‘c) A. O. (2010) Zhurnalistika professional‘naya i lyubitel‘ skaya: bol‘she skhodstva, men‘she razlichij [Professional and Amateur Journalism: More Similarities, Fewer Differences]. MediaAl’manah 6: 6–15. (In Russian)

Algavi L. O., Al’-Hanaki D. A-N. (2012) Funkcii social’nyh media [Functions of Social Media]. Vestnik RUDN, serija Literaturovedenie. Zhurnalistika 3: 56–62. (In Russian)

Apuhtin I.N. (2017) Izmenenie mediateksta pod vlijaniem processa konvergencii SMI [Changes in the Media Text under the Influence of the Media Convergence Process]. In S. N. Il’chenko (ed.)  Zhurnalist v sovremennoj mediasrede [Journalist in the Modern Media Environment]. St. Petersburg: St. Petersburg State Univ., School of Journalism and Mass Communication Publ. Pp. 40–78. (In Russian)

Asmus N. G. (2005) Lingvisticheskie osobennosti virtual‘nogo kommunikativnogo prostranstva: avtoreferat dis. ... kand. filol. nauk. [Linguistic Features of Virtual Communicative Space: extended abstract of PhD philol. sci. diss.] Chelyabinsk. (In Russian)

Bro P., Wallberg F. (2014) Digital Gatekeeping. Digital Journalism 2 (3): 446–454. DOI:

Bro P., Wallberg F. (2015) Gatekeeping in a Digital Era. Journalism Practice 9 (1): 92–105. DOI:

Сastells M., Parks M., van der Haak B. (2016) Budushhee zhurnalistiki: cetevaja zhurnalistika [The Future of Journalism: Network Journalism]. In Kak novye media izmenili zhurnalistiku. 2012—2016 [How New Media Changed Journalism. 2012—2016]. Ekaterinburg: Humanitarian Univ. Publ. Pp. 268– 297. (In Russian)

Gil’manova A. N. (2015) Zhanrovye formy v rossijskih i zarubezhnyh internet-SMI [Genre Forms in Russian and Foreign Online Media]. Vestnik SAFU 6: 59–64. (In Russian)

Goroshko E. I., Poljakova T. L. (2015) K postroeniju tipologii zhanrov social’nyh medij. [To Creating the Typology of Genres of Social Media]. Zhanry rechi 2 (12): 119–127. (In Russian)

Harcup T., O’Neill D. (2017) What is News? Journalism Studies 18 (12): 1470–1488. DOI:

Kiuru K. V. (2014) Internet-zhanrologija kak napravlenie izuchenija zhurnalistskogo teksta [Internet Genrology as a Study of Journalistic Texts]. Vestn. Chelyabinsk. gos. un-ta. Filologija. Iskusstvovedenie 26 (355): 51–55. (In Russian)

Kolesnichenko A. V. (2017) Tehnika i tehnologija SMI. Podgotovka tekstov [Technique and Technology of Mass Media. Text Preparation]. Moscow: Yurajt Publ. (In Russian)

Kolesnichenko A. V. (2018) Kriterii otbora novostej v sovremennyh rossijskih SMI [The Criteria of News Selection in Modern Russian Media]. Mediascope 3. Available at: (accessed: 11.02.2021). DOI: 10.30547/mediascope.3.2018.5. (In Russian)

Korkonosenko S. G. (2004) Osnovy zhurnalistiki [Fundamentals of Journalism]. Moscow: Aspekt Press Publ. (In Russian)

Lukina M. M. (ed.) (2010) Internet-SMI: Teorija i praktika [Online Media: Theory and Practice]. Moscow: Aspekt Press Publ. (In Russian)

Miroshnichenko A.A. (2011) Adaptacija media. Vzryvnoe osvobozhdenie avtorstva, virusnyj redaktor interneta i smert’ gazet [Adaptation of Media. The Explosive Release of Authorship, the Viral Editor of the Internet, and the Death of Newspapers]. Sociologicheskij zhurnal 3: 71–87. (In Russian)

Ortega y Gasset J. (2016) Vosstanie mass [Revolt of the Masses]. Moscow: AST Publ. (In Russian)

Stechkin I. V. (2010) Transformaciya social’no-funkcional’nyh rolej zhurnalista v Internete [Transformation of Social and Functional Roles of a Journalist on the Internet]. In SMI v menyayushchejsya Rossii [Media in a Changing Russia]. Moscow: Aspekt Press Publ. Pp. 235–245. (In Russian)

Shesterkina L. P., Bulaeva M. N. (2015) Tradicionnye i specificheskie osnovy formirovanija sistemy zhanrov universal’noj zhurnalistiki [Traditional and Specific Foundations of the Formation of the Genre System in Universal Journalism]. Gumanitarnyy vector 4 (44): 129–135. (In Russian)

Tertychny A. A. (2014) Zhanry periodicheskoj pechati [Genres of the Periodical Press]. Moscow: Aspekt Press Publ. (In Russian)

Ul’janova M. A. (2014) Klassifikacija zhanrov internet-diskursa [Classification of Internet Discourse Genres]. Lingua mobilis 3 (49): 102–110. (In Russian)

Wallace J. (2017) Modelling Contemporary Gatekeeping. Digital Journalism 6 (3): 274–293. DOI: