Current State of the Digital Audience in France (a Review of Industry Reports)

Download paper
Nikolai A. Chikishev

Editor of the 2nd category at the Chair of History and Legal Regulation of Domestic Media, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Foreign Journalism

Over the past fifteen years, the digitalization of French society has been rapid and steady. Against the background of the growing number of digital devices in the world, France is one of the leaders in the rate of Internet penetration. Digitalization affects all spheres of French society, especially the sphere of mobile and fixed communication. The substantial growth in the use of mobile phones and smartphones leads to an increase in the consumption of mobile communication and the Internet. For this reason, the phenomenon of “three devices” appears. Nowadays French people do not limit themselves to the possession of one gadget with Internet access: most of them use a computer, a smartphone and a tablet. This research paper characterizes the current state of the digital audience in France and shows the main tendencies that affect the pace of digitalization. The basic data are borrowed from authoritative reports provided by the French institutes studying the Internet sphere. The conclusion of the study sets out the tendencies that are typical of French users nowadays: the growth of mobile communication, the reduction in the share of fixed communication, the growth of digital literacy, the involvement of the French in social networks, the spread of online shopping and the e-government system.

Keywords: the Internet, audience, gadgets, mobile communication, fixed communication, digitalization
DOI: 10.30547/vestnik.journ.4.2019.163183


Fornerino M. (2003) Internet Adoption in France. The Service Industries Journal 1 (23): 119–135. DOI: 

Jackson N., Lilleker D. G. (2013) Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany. Routledge.

Kiriya I. V. (2005) Televideniye i internet Frantsii na puti k informatsionnomu obshchestvu [Television and the Internet of France on the Way to the Information Society]. Moscow. (In Russian)

Morganti E. et al. (2014) The Impact of E-Commerce on Final Deliveries: Alternative Parcel Delivery Services in France and Germany. Transportation Research Procedia 4: 178-190. DOI:

Sharonchikova L. V. (2009) Krizis frantsuzskoy pressy v epokhu tsifrovykh tekhnologiy [The Crisis of the French Press in the Era of Digital Technologies]. Mediaskop 3. (In Russian)

Sharonchikova L. V. (2012) Mond v menyayushchemsya mire (evolyutsiya i traditsii kachestvennoy gazety v tsifrovuyu epokhu) [Le Mond in a Changing World (Evolution and Traditions of a Quality Newspaper in the Digital Age)]. Mediaskop 3. (In Russian)

Vaccari C. (2008) Surfing to the Elysee: The Internet in the 2007 French Elections. French Politics 1 (6): 1–22.

Zakharova M. V. (2010) Frantsiya prinimayet zakony o soblyudenii prav intellektualnoy sobstvennosti v internete [France Adopts Laws on the Observance of Intellectual Property Rights on the Internet]. Vestn. Mosk. un-ta. Ser. 10: Zhurnalistika 2: 45–56. (In Russian)

Zakharova M. V. (2018) Audiovizualnyye SMI v period vyborov vo Frantsii: transformatsiya formatov (po itogam prezidentskoy kampanii 2017 g.) [Audiovisual Media During the Election in France: Transformation of Formats (following the results of the 2017 presidential campaign)]. Mediaalmanah 1: 126–137. (In Russian)

Zakharova M. V., Semina M. P. (2012) Funktsionirovaniye zakona o soblyudenii prav intellektualnoy sobstvennosti v internete vo Frantsii (2010–2011 gg.) [Operation of the Law on the Observance of Intellectual Property Rights on the Internet in France (2010–2011)]. Mediaskop 2. (In Russian)