Demand for Journalistic Text Genres Among the Online Media Audience

Section: New Media

This paper is devoted to the correlation between the popularity of journalistic texts and their genres. The study of 10 Russian media websites (rbc.ru, lenta.ru, ria. ru, kommersant.ru, aif.ru, rg.ru, vedomosti.ru, novayagazeta.ru, ura.ru, znak.com) showed that the most read are news items and, secondarily, analytical articles and columns. Texts in other genres are read much less. This is equally true of the genres traditional for the print press such as reportage, interview and feature story and the genres developed on the Internet such as online translation, cards, list. The multimedia longread format is also unpopular. The general impression is that the accumulative effect of non-news publications is very weak.

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