Proletarians on the Pages of Pravda in 1918–1926 as an Element of Creating the Image Of Power

Download paper
Anastasia M. Sarycheva

PhD candidate at the Chair of History and Legal Regulation of Domestic Media, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia

e-mail: aricheva.anastasia@yandex.ru

Section: History of Journalism

In this article, the author reviews the images of workers as depicted on the pages of the Pravda newspaper, the primary medium of RCP(b)/VKP(b), and proposes to see them as part of the propaganda campaign aimed at creating a positive image of the Soviet regime. Within the studied historical period, the country was ruled by party members with pre-revolutionary experience most of whom had not originated from the working class, which contradicted the announced concept of democracy. Hence the involvement of ordinary workers in governing the country and their admission to the ranks of the Communist Party were necessary to confirm that RCP(b) was indeed fulfilling the promises it had declared when coming to power. The image of the communist as a model citizen of the new world order was created with an emphasis on his diligence, readiness for self-sacrifice and fidelity to revolutionary ideals. The image of the worker, whose life had allegedly changed for the better, was presented in the press of 1918—1926 as proof of the fact that the power was faithful to its pre-1917 slogans and was indeed capable of providing the people with a life scenario that met their expectations and was in itself part of a broader concept of democratic government.

Keywords: image, image of power, images of communist workers, propaganda, party press, Pravda
DOI: 10.30547/vestnik.journ.4.2018.106123

References:

Belkov A. K. (1956) Partijnaja i sovetskaja pechat’ v gody vosstanovlenija narodnogo hozjajstva (1921–1925) [The Party and Soviet Press in the Years of Restoration of National Economy]. Moscow: VPSh pri CK KPSS. (In Russian)

Kiseleva E. V. (2011) Formirovanie obraza sovetskoj vlasti sredstvami agitacii i propagandy: oktjabr’ 1917–1920 gg. (na materialah Orlovskoj i Brjanskoj gubernij): dis. … kand. ist. nauk. [Creating the Image of the Soviet Power Through Persuasion and Propaganda: October 1917–1920 (a case study of Oryol and Bryansk governorates): PhD hist. sci. diss.] Brjansk. (In Russian)

Livshin A. Ja. (2010) Nastroenija i politicheskie jemocii v Sovetskoj Rossii: 1917–1932 gg. [Public Sentiments and Political Emotions in Soviet Russia: 1917–1932]. Moscow: Rossijskaja politicheskaja jenciklopedija (ROSSPJeN) (Russian Political Encyclopedia (Moscow: ROSSPEN); Fond «Prezidentskij centr B. N. El’cina». (In Russian)

Minaeva O. D. (2016) Formirovanie i razvitie sistemy periodicheskih izdanij dlja sovetskih zhenshhin v 1917–1941 gg.: dis. … dokt. filol. nauk. [Formation and Development of the System of Periodicals for Soviet Women in 1917–1941: Dr. philol. sci. diss.] Moscow. (In Russian)

Shalaeva N. V. (2014) Formirovanie obraza sovetskoj vlasti v rossijskom obshhestve v 1917–1920-e gg.: sociokul’turnyj aspekt: avtoref. dis. … dokt. ist. nauk. [Creating the Image of the Soviet Power in Russian Society in 1917–1920: the Sociocultural Aspect: extended abstract of Dr. hist. sci. diss.] Saratov. (In Russian)

Tancevova A. V. (2016) Zhurnal «Ogonek» v 1920-e gody: otrazhenie obraza sovetskoj dejstvitel’nosti: dis. … kand. ist. nauk. [The Ogonek Magazine in the 1920s: PhD hist. sci. diss.] Moscow. (In Russian)