The Use of Frequency Analysis of Media Texts to Optimize the Communication Process

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Tatiana V. Shumilina

PhD in Philology, Senior Researcher at the Chair of Sociology of Mass Communications, Faculty of Journalism, Lomonosov Moscow State University, Moscow, Russia


Section: Theory of Journalism and Media

Media texts pass through the channels of mass communication. When the potential information contained in the texts reaches the consumer (the audience) it becomes inputted information. The effectiveness of this process largely depends on the degree to which the texts have the qualities that allow for an optimal passage through the channels of mass communication and a successful conversion of information in the communication process. In order to make adjustments to the texts and increase the efficiency of their use, one can benefit from the programs of text frequency analysis available on the Internet. These programs make it possible, as long as automatic frequency analyzers are applied, to promptly obtain information about the structure, linguistic features, accessibility for the audience and other qualities of the texts, to optimize the communication process.

Keywords: media texts, communication channels, communication process, optimization, frequency analysis

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